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Commercial Sponsorship and Advertising

What is Commercial Sponsorship?

Army MWR Commercial Sponsorship Program offers the opportunity to present your company’s message in a variety of creative ways to our Army community. Army MWR sponsorship gives your business access to our Army community and helps you build goodwill, as well as brand recognition among this loyal and growing market. By partnering with the Chievres Military Community you are expanding our Army MWR programs, events and services to a greater audience. All activities and events operated by the Army Morale, Welfare, and Recreation (MWR) organizations are eligible for sponsorship support.

Army MWR sponsorship is the financial or in-kind support of an Army MWR program or activity, used primarily to reach specified business goals.  We offer sponsorship as well as advertising opportunities.

Why should your company be interested in Army MWR sponsorship and advertising?
It offers significant opportunities for distinct marketing and competitive advantages, as well as showing support for our troops.

Why do you want to sponsor Army MWR events?
Army MWR Sponsorship offers the possibility of achieving several goals at once. Your company can benefit from an Army MWR sponsorship in many ways, such as:

-Enhance your Image/Shape Army Attitudes. Often companies are looking to improve how they are perceived by their target audience. Sponsoring Army MWR events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction.

-Drive your Sales. Army MWR Sponsorship is geared to driving sales and is therefore an extremely potent promotional tool. It allows your company to showcase their product attributes to our Army community, create positive publicity and heighten visibility. An Army MWR event sponsorship can generate media coverage that might otherwise not have been available.

-Differentiate yourself from competitors. The mere act of sponsoring an Army MWR event, especially an exclusive Army MWR sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition.

-Help with good “Corporate Citizen” role. Another powerful Army MWR sponsorship objective allows your company to be viewed as an “Army Supporter”. Supporting the Army community and contributing to its morale, welfare and recreation development is extremely powerful and creates enormous goodwill.

-How much should I invest?
Our goal in every sponsorship relationship is win-win! Your sponsorship may be in the form of cash, products or services, or a combination of all three. Sponsorship is not charitable donations. We will do our part to ensure you receive the value you desire from your investment with MWR.

Advertising Rates

The Army MWR Commercial Sponsorship Program offers your company the opportunity to present your company to our Military and Civilian community.  Commercial Sponsorship is the financial or in-kind support of an Army MWR program or activity, used primarily to reach specified business goals.  We offer sponsorship as well as advertising opportunities. 

By partnering with the USAG Benelux and NATO Military community you are expanding our Army MWR programs, events and services to a greater audience. All activities and events operated by the Army Morale, Welfare, and Recreation (MWR) organizations are eligible for sponsorship support.

Sponsorship gives you direct access to our customers and helps you build goodwill, as well as brand recognition among this loyal and growing market. 

Our goal in every sponsorship relationship is win-win! Your sponsorship may be in the form of cash, products or services, or a combination of all three. Sponsorship is not charitable donations. We will do our part to ensure you receive the value you desire from your investment with MWR.

Sponsorship benefits and events can be packaged together and catered to your business goals and objectives.

Examples of Sponsorship:

  •  Contests sponsored by your company, in association with an event
  • Prize giveaways at event
  • Company logo on print publicity and digital monitors for events (if submitted in a timely manner)
  • Booth display at events (we provide the tables, chairs, tents and electricity, if needed and available)
  • Recognition on brussels.armymwr.com website and Brussels MWR Facebook with a link to your company website or Facebook page. 

What is Advertising?

Advertising offers the opportunity to display your company’s information throughout the installation and inside our MWR facilities. Advertising gives you opportunities not available elsewhere to gain exposure within our communities. The awareness of advertising is powerful; by partnering with MWR you will see a difference once you advertise.

Examples of Advertising:

  • Your company logo on Army MWR websites: Brussels, Chievres and Brunssum 
    Choose your location, or all three!
  • Digital Displays in our MWR facilities
  • Posters in our MWR facilities
  • Table tents on our front counters in our MWR facilities
  • Electronic Outdoor Marquees; Chievres and Brunssum 
  • Banner placement in our MWR facilities

USAG Benelux MWR Advertising Rates

Commercial Sponsorship Program Guide

USAG Benelux 2021 Events for Sponsorship